World Retail Voice Blog Post
Retail Congress Africa Study Tour Roundup
The newly developed Cradlestone Mall is situated in the heart of Mogale City. It was clear to understand why this architectural masterpiece is named for its proximity to the world-renowned heritage site, the Cradle of Humankind.
Pepkor is a multi-billion dollar retailer focused on growth with a diverse portfolio of brands operating on four continents. Visiting subsidiaries Pep and Ackermans the tour compared and contrasted their different merchandise strategies. Targeting the lower to middle-income consumers and leveraging their capabilities in deep-value retailing has seen Pepkor succeed in the emerging markets.
Sorbet Beauty Salons have grown to be every city gal's (and guy's) answer to feeling fabulous. Their fresh and professional approach to beauty for the modern day woman and gent has evolved to a guest-following of over 170 000 loyalty members - and counting.
Members of the study tour were particularly intrigued by the strength and opportunities in the male grooming market. Initially shocked the thought of facials, Sorbet CEO won them over and we might see some of the group investing in the male market.
Clearwater Mall is a destination for the whole family filled with world class shopping, excellent entertainment with a full cinema complex by Nu Metro with 3D technology and several up market restaurants, fast food outlets and plenty of coffee shops.
Known to generations of South Africans as ‘Woolies’, Woolworths opened its door to report on its Christmas trading to date and future of the predictions. The study group took away key insights on the current grocery market and understood what was working well.
The shop was transformed into a showroom. A knowledgeable assistant took the group on a private tasting, which is opened to all shoppers. The Tea Merchant assistants made specific recommendations on tea ranges to be served both privately and engaged us all by recounting the history and source of each tea blend.
The Platinum Group
The Platinum Group is a retail and design house in the premier shopping centre. The group visited 4 stores, which are all run by carefully selected young 'business partners' who have the equivalent of a franchise, without having to invest the huge amounts of capital normally required. The store designs were unique and fitted so well with their brands.
Cresta Shopping Centre
Since 1976 the Centre has changed beyond all recognition. From being a large community centre in bygone days, Cresta has emerged into a regional shopping destination. The study tour was treated to a rendition of Michael Jackson’s ‘Billie Jean’ at the BarnYard Theatre. It’s clear that the popular dining and entertainment venue is a destination for party goers, bringing more shoppers to the shopping centre.