World Retail Voice Blog Post
Global Retail Innovations 10 Case Studies: OVS (Milan)
By Brian Walker, originally published on Retail Doctor
Partnering with Google Enterprise, OVS offers customers an innovative, multisensory, digital shopping experience online and in-store. The Milan store has evolved combining new elements with traditional aspects in the historic centre. The virtual fitting rooms allow customers an interactive space to capture and share looks and can ask for new sizes directly from the change room. Stock availability has also been streamlined with a kiosk multimedia station that enables shoppers to check for sizes, colours and availability in nearby stores.